Dupe Better Believe It! An Anastasia Beverley Hills Dipbrow dupe with Freedom Make up.

I'm relatively inexperienced when it comes to brow products, but doing my eyebrows is one of the few important routines for my daily make up. I'm currently using Anastasia Dipbrow Pomade, which I totally adore and you should all believe they hype. 

However, at £15 a pop, and mostly available online it's not the most accesible of products for people, especially those who are just starting out, on a budget, or who are a bit unsure. 

So imagine my excitement when randomly perusing my local Superdrug and I see a new make up section called Freedom Makeup. They aim to bring more professional products to customers at bargain prices. 

I spotted their eyebrow pomade and was immediately interested in it's £5 price tag.

The packaging is simple with it's monochrome design. I'm already seeing a lot of similarities with the ABH pomade.  Opening the box the pomade comes in a small, glass pot with a screw cap. The glass is quite heavy considering its size so it feels quite substantial.

I opted for the shade 'Chocolate'. The texture is thick and creamy, much like the ABH. I couldn't get a decent shot of the pomade shade on my camera so I'll include some swatches from the website.

Here's the Freedom Chocolate compared to the ABH Chocolate

Certainly slightly different, but not worlds apart. The Freedom version appears to be warmer.

Bear in mind I don't have the best brush (though I'm hoping Santa will be good to me this year) so my lines aren't very crisp. I am still a novice at this.

The product stays on amazingly and even when I wiped my finger cross my brow it barely smudged, if at all. 

This is a GREAT product and, in my opinion, a great dupe for Anastasia. At £5 its worth trying out with little to lose if you're not satisfied. 

Have you tried any Freedom make up? 

Model diversity at ScarlettandJo.com

This week Scarlett and Jo launched their very own website. In days past they were only sold through Evans, and recently Yours Clothing. Now they have their own website.

While I haven't purchased anything from Scarlett and Jo before this new launch has me pretty excited. Lots of delicious velvet and adorable polka dots, as well as some other more classic looks. But what really drew me to them was their choices of models.

Not too long ago Georgina Grogan was made the face of Scarlett and Jo. They appeared to have an interest in bloggers, and customers, taking on board their comments and criticisms. But most inportantly the desperate need for a diverse range of body sizes and ethnicities to promote their range.

 While still quite high femme, which to be fair is the bulk of their range, this is a really great step for plus size fashion retailing. It's recognising that their demographic are not just one type of person and that a piece can look very different on someone who is taller, larger, who has a darker skin tone etc.
What I particularly liked was when clicking on a piece it was sometimes modelled by a couple of different types of bodies.

I'm excited to see what Scarlett and Jo are bringing in the future. I certainly hope it's more velvet!

Before I sign off I'd also like to give a big shoutout to the bloggers who modelled. You all look amazing and I'm sure you guys had a blast!