Model diversity at ScarlettandJo.com

This week Scarlett and Jo launched their very own website. In days past they were only sold through Evans, and recently Yours Clothing. Now they have their own website.

While I haven't purchased anything from Scarlett and Jo before this new launch has me pretty excited. Lots of delicious velvet and adorable polka dots, as well as some other more classic looks. But what really drew me to them was their choices of models.

Not too long ago Georgina Grogan was made the face of Scarlett and Jo. They appeared to have an interest in bloggers, and customers, taking on board their comments and criticisms. But most inportantly the desperate need for a diverse range of body sizes and ethnicities to promote their range.

 While still quite high femme, which to be fair is the bulk of their range, this is a really great step for plus size fashion retailing. It's recognising that their demographic are not just one type of person and that a piece can look very different on someone who is taller, larger, who has a darker skin tone etc.
What I particularly liked was when clicking on a piece it was sometimes modelled by a couple of different types of bodies.

I'm excited to see what Scarlett and Jo are bringing in the future. I certainly hope it's more velvet!

Before I sign off I'd also like to give a big shoutout to the bloggers who modelled. You all look amazing and I'm sure you guys had a blast!