Understandably, and myself among them, many people were outraged and took to social media to make their feelings known. There was a some back peddling on New Looks part and some ranges would not be pulled, such as the Oxford Street store. However that's all well and good for Londoners, but what about those of us in smaller towns with even less choice for shopping?
I'll be honest, I slowly stopped shopping instore with New Look some time ago. Every time I went in I felt myself becoming angry for many reasons. Firstly, nine times out fo ten, the range of pieces is VERY limited, with some stores having maybe one or two rails on offer and often the rails were a MESS. Clearly no one was invested in making this section presentable and atractive. Which I suppose lends itself to the attitude that New Look seem to have towards the plus size shopper. I stopped going because I would legitimatly spoil my day.
Here it was obvious that this company, and many others, simply don't care about fat people. The clothes are drab and thoughtless, the sections are hidden away and extremely limited, and often an unkempt mess mixed in with maternity wear and stuck at the back of the store.
So when New Look made their announcement it was the final straw. I was baffled at how a comany can claim they need to make space in their stores when the Inspire range took up virtually no space anyway. New Look are happy to take our money but they don't want us taking up space in their stores.
So what to do? Immediatly my thoughts turned to boycotting New Look. There are plenty of brands out there that have good relationships with their customers and actually care about the clothes they produce. But then I realised that as someone who is not exactly flush with cash my options suddenly became much less. Being fat is limiting, being fat and poor is something else. I live vicariously through the beautiful bloggers in their gorgeous Simply Be and Anna Scholtz pieces but the fact of the matter, for me, is that I'm stuck on high street. So am I really in a position to stop shopping in places that limit me when I'm already down to a few choices?
The sad fact is most of us who canot afford the more expensive brands are in a bind. We have to put up or shut up.