While I haven't purchased anything from Scarlett and Jo before this new launch has me pretty excited. Lots of delicious velvet and adorable polka dots, as well as some other more classic looks. But what really drew me to them was their choices of models.
Not too long ago Georgina Grogan was made the face of Scarlett and Jo. They appeared to have an interest in bloggers, and customers, taking on board their comments and criticisms. But most inportantly the desperate need for a diverse range of body sizes and ethnicities to promote their range.
What I particularly liked was when clicking on a piece it was sometimes modelled by a couple of different types of bodies.
I'm excited to see what Scarlett and Jo are bringing in the future. I certainly hope it's more velvet!
Before I sign off I'd also like to give a big shoutout to the bloggers who modelled. You all look amazing and I'm sure you guys had a blast!